The brand is currently leveraging new technologies to enhance the shopping journey:

: Using Facebook and Instagram to host sessions on childbirth, infant safe sleep, and car seat safety.

Targeting high-margin and essential categories is key for conversion:

: Direct information on product safety ratings, hygiene overviews, and expert endorsements to build foundational trust.

: Downloadable tools like "The Ultimate Hospital Bag Checklist" or nursery styling guides to capture early-stage leads.