But Wait ... There's More!: Tighten Your Abs, M... -

But Wait… There’s More! The Wild World of the $100 Billion Infomercial Industry

The phrase you're referencing is the full title of the book: by Remy Stern. But Wait ... There's More!: Tighten Your Abs, M...

If so, you aren't alone. In his book, , journalist Remy Stern explores how one out of every three Americans has succumbed to the siren song of the television infomercial. Far from just being "cheesy late-night TV," this is a $100 billion industry that has mastered the art of the sell. More Than Just Kitschy Commercials But Wait… There’s More

Discover the "canny sales strategies" and psychological tools that trigger our deep-seated desires for instant riches and physical perfection. you aren't alone. In his book