Business The Richard Branson Way: 10 Secrets Of... Now

Business the Richard Branson Way: 10 Secrets to Building a Global Icon

In his book, author Des Dearlove distills Branson's unconventional success into 10 actionable secrets. Whether you are a solo entrepreneur or leading a large team, these principles can help you "Virgin-ize" your approach to business. 1. Pick on Someone Bigger Than You Business the Richard Branson Way: 10 Secrets of...

Don't be afraid to take on established giants. Branson’s strategy often involves entering a stagnant market—like airlines or telecommunications—and offering a more customer-centric, innovative alternative to the "old guard". 2. Do the Hippy, Hippy Shake Business the Richard Branson Way: 10 Secrets to

Success often comes down to the deals you make. Branson is an opportunist who believes in negotiation—not just for price, but for terms that protect your venture and open new doors. 4. Make Work Fun Pick on Someone Bigger Than You Don't be

Richard Branson , the face of the Virgin Group, is more than just a billionaire; he is a master of "disruptive leadership". While many CEOs hide behind mahogany desks, Branson is out there jumping off buildings, setting world records, and breaking every rule in the corporate handbook.