Working out of his mother-in-law's house in Pasadena, he began selling them via for half the price of competitors. He quickly realized that he didn't just need to sell optics; he needed to refine them. He collaborated with manufacturers in Japan to build lighter, wide-angle lenses to his own precise specifications—essentially creating the high-quality, affordable outdoor optics market. Other Notable Bushnell Stories
A relative of the optics founder, he designed "The Turtle" in 1775, the first submarine ever used in combat. He attempted to use it to sink British ships during the Revolutionary War.
Often called the "father of the video game industry," he co-founded Atari and created the legendary game Pong . He also founded the family entertainment chain Chuck E. Cheese .
The name "Bushnell" carries a legacy of invention and entertainment across several fields:
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