Bгјtгјnleеџik Reklam ◆ | Trusted |

On the brand’s website, a transmedia story titled "The Architect of Pulse" launches. It’s a digital comic about a designer who created the sneaker using recycled ocean plastic. Fans can find "hidden chapters" of the story by scanning QR codes on the product's packaging once they buy it.

A high-energy TV spot airs during a major sports event, showing a runner weaving through a cityscape. Every time their foot touches the ground, a green pulse ripples through the concrete, turning it into grass for a split second. The tagline: "Pulse Zero: Walk the Green Beat." This same video is used as a YouTube pre-roll and shared across Twitter and LinkedIn, ensuring the core visual message is seen everywhere. BГјtГјnleЕџik Reklam

The campaign begins two weeks before the launch. Mysterious, unbranded posters appear in city centers with nothing but a QR code and the phrase "Feel the city's heartbeat." Simultaneously, Instagram influencers post 5-second clips of city sounds—traffic, footsteps, laughter—ending with a green pulse animation. This builds curiosity without revealing the product yet. On the brand’s website, a transmedia story titled