: Attracting investors or securing studio backing [24, 30].
This paper explores the landscape of modern entertainment, focusing on major studios, their production strategies, and the industry's shift toward digital models.
: Building audience engagement, often via social media [24].
: Known for its "global portfolios approach," prioritizing quantity and constant content refreshing over the traditional theatrical-release model [11, 21].
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: Despite digital trends, some studios maintain traditional methods. Studio Ghibli , for instance, famously continues to prioritize hand-drawn animation with minimal digital intervention [27]. The Digital Transformation