Martin Lindstrom's Brand Sense (2005) introduces "multisensory branding," arguing that engaging all five senses builds deeper consumer connections and moves brands beyond 2D, sight-and-sound, marketing. The book, which highlights examples like Singapore Airlines' scent and Coca-Cola's sound, outlines a six-step program for implementing this sensory strategy to achieve "5-D branding". For more details, visit Scribd .