Price Premium (the extra amount customers pay for your brand over a generic competitor). Revenue from new branded products. 2. Customer Perspective: Measuring Brand Perception
The total revenue expected from a single customer over their relationship with the brand. 3. Internal Process Perspective: Measuring Brand Delivery The Balanced Scorecard—Measures that Drive Performance brand evaluation using balanced scorecard and kpi
Measuring retention and the brand's ability to remain the "supplier of choice". KPI Examples: Price Premium (the extra amount customers pay for
The financial perspective focuses on how the brand contributes to the bottom line and increases shareholder value. brand evaluation using balanced scorecard and kpi
Assessing the brand's ability to drive sales.