The video famously visualizes the "East Coast Family" collective, a group of artists mentored by of New Edition and Bell Biv DeVoe .
Members of Another Bad Creation (ABC) and Bell Biv DeVoe (BBD) are featured, reinforcing the lyrics: "Boyz II Men, ABC, BBD / The East Coast Family" . Critical Success Boyz II Men - Motownphilly (Official Music Video)
Released in , the Motownphilly music video served as the explosive introduction for Boyz II Men , establishing their "East Coast Family" brand and the "New Jack Swing" sound that would dominate the decade. Directed by Lionel C. Martin , the video is a high-energy celebration of the group's hometown, Philadelphia , and the mentorship that launched their career. Video Context and Production The video famously visualizes the "East Coast Family"
Key scenes were shot at local landmarks, including South Street and near the Philadelphia High School for the Creative and Performing Arts , where the members first met. Directed by Lionel C
The video opens with the group—, Wanyá Morris , Shawn Stockman , and Michael McCary —celebrating a birthday before transitioning into various choreographed sequences across Philly.