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The rise of digital piracy, which surged by over during the COVID-19 pandemic, has shifted the landscape of movie consumption in India. Platforms such as 7HitMovies (often alternating between various domain extensions to evade blocks) capitalize on high consumer price sensitivity and the delay between theatrical and digital releases. DIGITAL PIRACY IN THE FILM INDUSTRY IN INDIA

The proliferation of digital piracy platforms like represents a significant economic and legal challenge for the Indian film industry. These sites often host archives of "300MB" high-compression Bollywood movies to cater to mobile users with limited data, a practice that contributes to a staggering annual loss of approximately ₹22,400 crore (US$2.7 billion) for the Indian entertainment sector. The Impact of Piracy on Bollywood The rise of digital piracy, which surged by