Blue 71 (blue Press 1997-03) [EXCLUSIVE — 2024]

A hallmark of the era was the "Blue Press Girl" covers, which often featured models with Dillon equipment—a marketing strategy that became a recognizable (and sometimes debated) staple of the brand's identity.

The March 1997 issue arrived during a period of significant growth for the home-reloading hobby, as shooters sought more cost-effective ways to support their practice following the 1994 Federal Assault Weapons Ban and subsequent market shifts. Essay Analysis: Impact on Shooting Culture Blue 71 (Blue Press 1997-03)

The phrase appears to refer to a specific issue of The Blue Press , a popular catalog and magazine published by Dillon Precision , which focuses on firearms, ammunition reloading, and shooting sports . The Legacy of The Blue Press A hallmark of the era was the "Blue