Black: Friday (2021)

In some regions, the average spend per transaction rose only marginally (e.g., from R535 to R545 in South Africa), indicating consumers were buying more items but remaining conservative on price.

Despite overall revenue dips, specific sectors saw massive growth compared to early November baselines. Black Friday (2021)

Black Friday 2021 Report: A Year of Transition Black Friday 2021 (November 26) was characterized by a unique "return to normalcy" following the 2020 pandemic surge, though it faced significant headwinds from global supply chain disruptions and shifting consumer habits. For the first time on record, online revenue on Black Friday saw a year-over-year (YoY) decrease in major markets like the US (1% drop) and the UK (14% drop). 1. Key Performance Metrics In some regions, the average spend per transaction

Retailers like Amazon and Boots launched deals as early as November 1 to manage logistics and prevent overcrowding. For the first time on record, online revenue