Several brands stood out for their creative use of technology and community engagement:
Omen by HP won for " The Omen Challenge: Video Game Game Show ," which featured 32 influencers in a tournament hosted by comedian Ron Funches.
Siemens at CES, fabricated by Freeman , was honored for using interactive vignettes to showcase technology solutions. Innovative Marketing Activations Best In EX Award 2022mp4
turned pizza boxes into playable Pac-Man games using AR, resulting in over 11,000 hours of gameplay.
The winners were officially honored on , during a gala at the Experiential Marketing Summit in Las Vegas. The event featured live music and performances, celebrating the "most innovative brands and agencies in the biz" who adapted their strategies to a changing world. Several brands stood out for their creative use
A global co-streamed event that brought the community together.
The 2022 awards featured 30 different categories, reflecting the industry's shift toward hybrid and tech-driven experiences. The winners were officially honored on , during
The highest honor of the night, the , went to Riot Games and their agency partner Redrock Entertainment for the " RiotX Arcane " campaign. This massive three-week activation launched the Arcane animated series by blending digital gaming with immersive real-world storytelling. Highlights included: