The theme "Imagine That" encourages customers to see robots not as scary replacements, but as critical partners in their daily lives. Why Robotics Matters for Best Buy
It used the robot as a comedic foil to emphasize that while tech is fun, Best Buy’s "Expert Service" helps you pick the right gear for the humans in your life. 2. The Shift to the "Spokeshologram" (2024–2025) best buy robot commercial
One of the most memorable "robot" spots featured a social robot attempting to help a family navigate the holidays. Lighthearted and family-oriented. The theme "Imagine That" encourages customers to see
Most recently, Best Buy’s branding has leaned into the "Real Robot Revolution." At , Best Buy Canada highlighted that modern robotics is less about "movie" sci-fi and more about making daily life easier through automation. Home Utility: Recent coverage showcases robots like the Roborock Saros Rover The Shift to the "Spokeshologram" (2024–2025) One of