For years, they were strictly a niche surf item. The "good story" pivot happened in , when Oprah Winfrey received a pair, loved them, and put them on her "Favorite Things" list. Almost overnight, the boots transitioned from sandy beach gear to a global fashion staple.
: Shoppers frequently report finding "treasure" deals at stores like Ross Dress for Less or Marshalls , with some pairs appearing for as low as $39.99 .
: If you wear a women's size 5.5 to 7, try purchasing from the Big Kids' section (sizes 4–6). The styles are virtually identical, but the retail price is often $50–$70 lower than the adult versions.
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The brand’s journey is a classic "overnight success" that actually took decades. In , an Australian surfer named Brian Smith landed in Southern California with a bag full of sheepskin boots. In Australia, surfers had been using these "uggs" for years to warm their feet after sessions in the freezing Pacific.
