Best Buy Cio π₯ π
Best Buy has evolved the traditional CIO role into a (CDTO) position to reflect a shift from "keeping the lights on" to driving customer growth [11, 19].
Neal Sample is currently the Executive Vice President and Chief Digital and Technology Officer at Best Buy [11]. In this role, he leads the company's efforts in data, AI, and digital engineering [11]. β‘ The Modern "CIO" Mandate at Best Buy best buy cio
: Building custom tech only when it provides a unique market advantage over rivals [14, 30]. π Leadership Timeline Key Focus Area Neal Sample (2025βPresent) EVP, Chief Digital & Tech Officer AI, Data, and Platform Engineering [11] Brian Tilzer (2018β2025) Chief Digital & Tech Officer Digital Transformation and App Growth [19] Neville Roberts (Former) CIO International Standardizing global information systems [1] Bob Willett (Former) CIO & CEO International Early customer-centricity and revenue-generating IT [1, 22] Best Buy has evolved the traditional CIO role