Highlights deals on Samsung smartphones, emphasizing the "pure holiday thrillers" found at Best Buy .
The retailer released a curated list of 30 must-have gadgets for the season, ranging from smartphones for single women to TVs for married couples.
Report: Best Buy 2017 Holiday Campaign – "Open This Last" The 2017 Best Buy Christmas campaign, titled focused on the emotional payoff of giving the "perfect" gift—the one that causes the recipient to "freak out" with excitement. Campaign Strategy & Execution best buy christmas commercial 2017
The campaign aimed to differentiate Best Buy by being "quieter" and story-based, letting the high-tech manufacturers do the "heavy lifting" of product description while Best Buy focused on the . By emphasizing the "perfect gift" and expert service, Best Buy positioned itself as the definitive destination for high-stakes holiday shopping. Best Buy's CMO Provides Sneak Peek at New Holiday Ads
Showcases a family unwrapping high-end Apple products, including the Apple Watch Series 3 , iPhone X , and iPad . Campaign Strategy & Execution The campaign aimed to
Features a family in the "holiday homestretch" unwrapping their final gifts—a Samsung QLED 4K Smart TV and a Nintendo Switch —to total "family freak-out" levels of joy.
CMO Whit Alexander noted that the campaign shifted focus from the products themselves to the reaction of the recipient and how that makes the gift-giver feel. Features a family in the "holiday homestretch" unwrapping
The core idea was that tech gifts (like a new TV or console) are so special they should be saved for the very end of the gift-opening session. Key Ad Spots: