The production features a star-studded cast of cameos from across the reggae and dancehall landscape, showcasing the immense influence Hammond has on newer generations of artists. Notable appearances include: Jah Cure Christopher Martin Shenseea Romain Virgo Jesse Royal Album and Release Context
Watch the official music video for 'I'm Alive' to see the legendary Beres Hammond alongside several icons of contemporary Jamaican music: Beres Hammond - I'm Alive | Official Music Video VP Records YouTube• Oct 11, 2018 Beres Hammond - I'm Alive | Official Music Video
Directed by , the video was filmed at various locations in Kingston, Jamaica, including Hammond's own Harmony House Studio . The visual narrative spans Hammond’s life, portraying his childhood and the early days of his love for music through to his contemporary work in the studio. The production features a star-studded cast of cameos
The official music video for "I'm Alive" by Beres Hammond is a celebratory visual journey that premiered on Billboard on October 11, 2018. Serving as the lead single for his album Never Ending , the track is a 21st-century "roots" anthem that emphasizes gratitude for life’s simplest blessings. A Celebration of Resilience and Life The official music video for "I'm Alive" by
"I'm Alive" was released as a single on May 18, 2018, ahead of the Never Ending album launch on October 12, 2018, via VP Records . The album features collaborations with legendary partners like Willie Lindo and Dean Fraser, continuing Hammond's legacy as a premier romantic balladeer and social commentator.
Produced by Hammond himself, "I'm Alive" is described as an "uncomplicated affirmation of life". The lyrics reflect a spirit of gratitude, with Hammond singing about waking up to another day, feeling joy regardless of whether there is sun or rain, and finding peace despite the dangers of the world. Hammond has noted that the song’s simplicity is its strength, reminding listeners that being alive provides the opportunity to make meaningful changes in their lives. Music Video Concept and Production
