Behind The Scenes | Fifa World Cupв„ў 2022 Family... Apr 2026

Major sponsors leveraged the theme of connection through dedicated "Family" campaigns. Adidas launched its campaign, which featured top stars like Lionel Messi and Karim Benzema getting ready to come back together for the tournament.

The 2022 edition was noted for its unique, "sober" environment which contributed to a calmer and more family-oriented atmosphere compared to previous major tournaments. Behind the Scenes | FIFA World Cupв„ў 2022 Family...

: These spaces were designed to engage a "cultural melting pot" of fans, including Gen Z, with unforgettable experiences that emphasized inclusivity and gender equality. Creating a Family-Friendly Atmosphere Major sponsors leveraged the theme of connection through

: The campaign extended into physical "homes" for fans, such as the Al Rihla Avenue, a floating house in Dubai, and dedicated Al Rihla Arenas at Fan Festivals in Doha and Dubai. : These spaces were designed to engage a

The behind-the-scenes human drama was captured in several official productions: