Ava Max - Omg What's Happening [official Lyric Video] Here

The for Ava Max's song "OMG What's Happening," released on September 3, 2020 , prominently features a stop-motion paper animation aesthetic.

: Many of the lyrics appear as if they were handwritten or journaled, complementing the song's bridge, which mentions "writing in my journal 'bout you". Ava Max - OMG What's Happening [Official Lyric Video]

This paper-themed lyric video was released as part of the rollout for her debut studio album, Heaven & Hell . While the later official music video, directed by , moved to a high-production desert racing theme, the lyric video remains a popular example of tactile, "handmade" digital animation. Watch the official paper-styled lyric video below: Ava Max - OMG What's Happening [Official Lyric Video] YouTube• Sep 3, 2020 Ava Max - OMG What's Happening [Official Lyric Video] The for Ava Max's song "OMG What's Happening,"

: Stylized paper cut-outs of Ava Max, often appearing in her signature "Max Cut" hairstyle, move across the screen. While the later official music video, directed by

In this video, various "paper" elements are used to bring the lyrics to life, including: