Understanding Product Assortment: Strategy and Impact in Retail
Retailers typically choose a strategy based on their target market and operational capacity: assortment
Product assortment is a fundamental retail strategy that defines the specific mix of goods a merchant offers for sale. It is often described through two main dimensions: (how many different product lines are offered) and depth (how many variations, such as size or color, exist within those lines). For retailers, the goal of an effective assortment is to maximize profit by providing the right products in the right quantities while managing constraints like physical shelf space and inventory costs. Core Assortment Strategies such as size or color