As Armas Da Persuasao: Como Influenciar E Nao S... -

The book , written by psychologist Robert Cialdini , is a fundamental work on the psychology of influence. Based on 35 years of scientific research, it explores the mental shortcuts (heuristics) that humans use to make quick decisions and how these "weapons" can be used to persuade others or defend against manipulation. The 6 Core Weapons of Persuasion

Originally, Cialdini identified six universal principles that govern how we say "yes": As Armas da Persuasao: Como Influenciar e Nao s...