Placing it in plurals where it doesn't belong ("Apple's for sale").
: Apostrophising is a powerful "ego-trip" for a writer. When used sparingly, it creates a haunting, memorable connection to the unseen. When overused, it’s just shouting at clouds. apostrophise
Appearing "out of nowhere" in a way that confuses the audience. If in doubt, leave it out for plurals. Placing it in plurals where it doesn't belong
To is to use an apostrophe in writing, but it more specifically refers to a rhetorical or literary device where a speaker breaks off from their main address to speak directly to someone or something that is not present—often an absent person, a personified object, or an abstract idea (like "Death" or "Liberty"). Review of "Apostrophise" (Rhetorical Device) it creates a haunting