While the book’s internal marketing often claims a 90% success rate, independent scientific studies offer a more nuanced view: Allen Carr's Easy Way to Stop Smoking: New US Edition
The "Easyway" method relies on a radical shift in perspective rather than physical endurance: Allen Carr's Easy Way to Stop Smoking
You are encouraged not to stop until you finish the book. While the book’s internal marketing often claims a
The method discourages patches, gum, or vaping, as these reinforce the idea that you are missing something valuable. Effectiveness and Success Rates Allen Carr's Easy Way to Stop Smoking