Airship — Acquires Sms Commerce Company Replybuy

This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year.

Integrating ReplyBuy allowed Airship to offer several "turnkey" mobile commerce solutions: Airship acquires SMS commerce company ReplyBuy

Customers can browse and purchase items via a single text response. This move followed a string of strategic acquisitions