To ensure "brand safety" by verifying your ads aren't running alongside controversial or upsetting content.
About the “Content suitability” report - Google Ads Help adjacency
Google Ads' Content Suitability Report includes specific "adjacency reporting" for YouTube Shorts, showing the impression volumes for content immediately before and after your ad. 2. Business Strategy To ensure "brand safety" by verifying your ads
A or Adjacency Scan is a tool used by leadership to find new growth opportunities. adjacency
Research from McKinsey suggests that companies expanding into these nearby areas can generate higher shareholder returns than their industry peers. 3. Data Science & Programming