Adidas

: Greater China led growth at 13%, while Latin America (+22%) and Emerging Markets (+17%) saw even faster expansion.

: A 40% increase to €2.80 per share has been proposed for the May 2026 Annual General Meeting. Market & Product Highlights

The adidas Annual Report 2025 highlights a year of record revenues and strong recovery, with net sales reaching , a 13% currency-neutral growth for the brand . Under CEO Bjørn Gulden, the company has transitioned past the Yeezy era, reporting double-digit growth across all markets and channels in the 2025 financial year. Financial Performance (FY 2025) Net Sales : Increased 5% in Euro terms to €24,811 million . adidas

: The mid-term goal is to achieve an operating margin of over 10% by 2028 through market empowerment and local consumer focus.

: Grew 12%, fueled by high demand in Running, Training, and Basketball. : Greater China led growth at 13%, while

: Surged 54% to €2,056 million , representing an 8.3% operating margin.

: The company plans to buy back up to €1 billion in shares during 2026. Under CEO Bjørn Gulden, the company has transitioned

: Increased 15%, supported by momentum in Football (soccer) and the Originals line . Future Outlook (2026–2028)