80/20 Sales And Marketing. The Definitive Guide... -

: The book provides methods to "disqualify" time-wasting leads and focus on hyper-responsive buyers.

: A one-page online tool to help users apply the principles immediately. Product Specifications 80/20 Sales and Marketing. The Definitive Guide...

: A proprietary tool that helps readers visualize "invisible money" and identify untapped markets. : The book provides methods to "disqualify" time-wasting

: Each chapter features "Pareto Points" for quick 1-5 minute digestion and ends with a concise summary. 80/20 Sales and Marketing. The Definitive Guide...

is a business book by famed marketing consultant Perry Marshall , published by Entrepreneur Press . The book focuses on applying the Pareto Principle (the 80/20 rule) to business to identify high-profit opportunities and eliminate waste . Key Features & Content

: An online personal assessment tool (included with the book) that identifies an individual’s natural selling style and strengths.