The company ultimately declared bankruptcy shortly after its founding due to its inability to generate profit or follow a sustainable financial plan. Financial consultants, including Ben Wyatt, noted that the firm lacked any legitimate business records or pens, due to the founders' "fear of leakage".

Founded by characters Tom Haverford and Jean-Ralphio Saperstein, the company serves as a satirical case study in excessive corporate spending and elusive business models.

Creating YouTube videos, tweets, and Facebook statuses.

The venture was launched using a settlement Jean-Ralphio received after being "hit by a Lexus".

Film, television, radio, and record production.