3 Key Trends That Will Affect The World Of Public Relations In 2017 • Authentic & Simple

Messages with photos or graphics were found to be accessed 180% more often than text-only releases, leading many firms to adopt "visual PR" as a standard practice. 5 Key PR Trends to Watch in 2017 - PRNEWS

This became the top trend for PR pros (88% importance rating), as agencies moved toward creating multi-channel content that lived across blogs, social feeds, and news sites. Messages with photos or graphics were found to

PR strategies began to prioritize SEO to ensure that high-quality media placements also drove search engine authority and web traffic. 2. The Rise of "Live" and Visual Content As mobile video traffic grew—projected by Cisco to

The line between PR and marketing almost vanished in 2017. An ANA survey found that planned to increase their PR spending, viewing it as a core part of the marketing mix rather than a separate function. Messages with photos or graphics were found to

As mobile video traffic grew—projected by Cisco to hit 75% of all mobile traffic by 2020—PR professionals prioritized visual engagement over text-only pitches.

With the expansion of Facebook Live and Instagram's live features, PR practitioners started live-streaming press conferences and events to engage audiences directly.

As the media landscape underwent a radical transformation in 2017, public relations (PR) professionals shifted away from traditional press releases toward integrated digital strategies. According to major industry studies like the from USC Annenberg , the following three trends were the most critical for the industry during that year. 1. The Integration of PR and Digital Marketing