2022---video--this-touching-christmas-ad-about-fatherhood-will-make-you-cry (2026 Update)

This touching ad focuses on a middle-aged man who is comically—and sometimes painfully—trying to learn how to skateboard. After several falls and bruises, the "why" behind his persistence is revealed at the very end: he and his wife are welcoming a young foster daughter named Ellie, who loves skateboarding. He spent his time learning so they would have common ground from the moment she arrived. Key Details

You can watch the full official video here on the John Lewis YouTube channel. This touching ad focuses on a middle-aged man

: Developed in partnership with charities Action for Children and Who Cares? Scotland as part of the "Building Happier Futures" program. Key Details You can watch the full official

: A cover of Blink-182’s "All the Small Things" performed by Mike Geier (Puddles Pity Party). : A cover of Blink-182’s "All the Small

: The ad aims to raise awareness for children in the care system and emphasizes that "it’s the things we do that mean the most".