The surge in "fragrance twins" (perfume dupes) became a breakout trend in 2022, primarily driven by the "cost of living crisis" and viral social media comparisons. High-quality dupes are widely considered worthwhile for , offering 85–95% scent accuracy at 70–90% lower costs . Notable 2022 Fragrance Twins & Worthwhile Dupes
Based on consumer consensus and journalist reviews from platforms like Grazia, the following are frequently cited as the most effective alternatives: The surge in "fragrance twins" (perfume dupes) became
: Apothecary Warmth (M&S) and Zara Energetically New York capture the signature woody musk at a fraction of the price. Black Opium (YSL) The surge in "fragrance twins" (perfume dupes) became