In October 2022, Nigella Lawson partnered with Ocado to launch budget-friendly recipes, highlighted by a "Dreamy, Creamy Peanut Butter Pasta" costing approximately £1.25 per portion. This initiative, featuring simple ingredients like peanut butter and spaghetti, aimed to provide low-cost, comforting meals during a cost-of-living crisis, though it faced mixed public reception regarding the pairing of luxury culinary figures with budget cooking. For more details, visit Evening Standard .