The drastically lower prices at these supermarkets are not due to "fake" products, but rather a specific business model designed to minimize overhead:
Report: The Secret Behind Cheap Perfumes at Aldi and Lidl (2022 Analysis) The drastically lower prices at these supermarkets are
In 2022, the trend of "budget perfume shopping" reached a peak as inflation and post-pandemic economic shifts drove consumers toward economical designer alternatives. Retailers like and Lidl became central to this movement by offering fragrance "dupes" that mimic luxury scents for a fraction of the cost—often as low as £4 to £7 compared to designer prices exceeding £100. The "Secret" to the Low Price Point The drastically lower prices at these supermarkets are