2022---avod-and-the-fast-channels--stars-of-mipcom-2022 -

: Major players discussed moving away from pure subscription models to include ad-supported tiers to combat subscriber churn.

While previous years focused heavily on the "streaming wars" among giant subscription platforms (SVOD), 2022 marked the official coming-out party for free, ad-supported models on the Croisette in Cannes. 🚀 Key Takeaways from the Grand Palais 2022---AVOD-and-the-FAST-channels--stars-of-MIPCOM-2022

Offered cash-conscious viewers free premium content in exchange for watching traditional commercials. : Major players discussed moving away from pure

The consensus among distributors and buyers was clear: content libraries that were previously collecting dust found a highly lucrative second life on these rapidly expanding free platforms. The consensus among distributors and buyers was clear:

: Industry leaders agreed that FAST channels were no longer just a trend, but a core pillar of modern content monetization.

Combined the lean-back, scheduled experience of traditional cable with the digital delivery of modern streaming.

: Discussions shifted from FAST being a purely US-centric phenomenon to a rapidly growing market in Europe and Latin America.

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2022---AVOD-and-the-FAST-channels--stars-of-MIPCOM-2022

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