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Introduced in 1990, the current Toyota logo is a masterpiece of branding, designed to be instantly recognizable both up close and from a distance. The overlapping ovals represent the unification of two perpendicular ovals—the heart of the customer and the heart of the company—inside an outer oval representing the world.

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Emblem | Mobility | Toyota Motor Corporation Official Global Website Introduced in 1990, the current Toyota logo is

The logo is centered or slightly offset to allow for desktop icons, focusing on the refined three-oval design. 2. The Symbolism of the Three Ovals Introduced in 1990